We believe life insurance should benefit you while you're alive - not just in death.
Living Life by Design Indexed Universal Life1 is customized specifically for and distributed exclusively by PFA. Living Life is a permanent life insurance product which combines insurance protection with the potential for cash value accumulation, issued by Life Insurance Company of the Southwest®, a member company of National Life Group®. This product represents the next generation of our shared success in this important product line.
A different approach: Life insurance you don't have to die to use.
A cost-effective option for individuals who seek coverage for a predetermined period of time. Optional riders are available that allow you to access a portion of the death benefit while you're alive during qualifying health events.2
A fixed indexed annuity uses a formula to calculate interest that considers the performance of an underlying index without actual market participation. Ask about our exclusive product that offers the potential for a higher guaranteed lifetime income than a traditional fixed annuity.
Permanent life insurance protection with a cash value component. Optional riders are available that allow you to access a portion of the death benefit while you're alive during qualifying health events.
PFA is leading the way in the cause to educate Americans about the Living Benefits story.
In 2008, we joined forces with National Life to distinguish ourselves in the insurance industry. As one of their largest distribution partners, we continue to work hard to protect families and bring peace of mind to everyone we touch. This is our shared vision.