We protect


Our concept

One Product, Multiple Solutions.

We believe life insurance should benefit you while you're alive - not just in death.

Proprietary product

Living Life Defender IUL

Living Life Defender Indexed Universal Life1 is customized specifically for and distributed exclusively by PFA. Living Life is a permanent life insurance product which combines insurance protection with the potential for cash value accumulation, issued by Life Insurance Company of the Southwest®, a member company of National Life Group®. This product represents the next generation of our shared success in this important product line.

A different approach: Life insurance you don't have to die to use.

We also offer

Other Financial Products


Term Life Insurance

A cost-effective option for individuals who seek coverage for a predetermined period of time. Optional riders are available that allow you to access a portion of the death benefit while you're alive during qualifying health events.2



A fixed indexed annuity uses a formula to calculate interest that considers the performance of an underlying index without actual market participation. Ask about our exclusive product that offers the potential for a higher guaranteed lifetime income than a traditional fixed annuity.


Whole Life & Universal Life

Permanent life insurance protection with a cash value component. Optional riders are available that allow you to access a portion of the death benefit while you're alive during qualifying health events.

Two Companies
One Shared Vision

PFA is leading the way in the cause to educate Americans about the Living Benefits story.

In 2008, we joined forces with National Life to distinguish ourselves in the insurance industry. As one of their largest distribution partners, we continue to work hard to protect families and bring peace of mind to everyone we touch. This is our shared vision.


Client Stories

Want to know more?

Speak with our Home Office

1. Living Life Defender Indexed Universal Life (IUL), form series 20608(0119)/ ICC19-20608(0119) and all associated riders are underwritten by Life Insurance Company of the Southwest, Addison, Texas. This product is not available in New York. National Life Group ® is a trade name representing various affiliates, which offer a variety of financial service products. Premier Financial Alliance, Inc is an independent agency of National Life Group ®. TC114282(0523)P
2. Living benefits are provided by no-additional premium accelerated benefit riders. Payment of Accelerated Benefits will reduce the Cash Value and Death Benefit otherwise payable under the policy. Receipt of Accelerated Benefits may be a taxable event, may affect your eligibility for public assistance programs, and may reduce or eliminate other policy and rider benefits. Please consult your personal tax advisor to determine the tax status of any benefits paid under this rider and with social service agencies concerning how receipt of such a payment will affect you. Riders are supplemental benefits that can be added to a life insurance policy and are not suitable unless you also have a need for life insurance. Riders are optional, may require additional premium and may not be available in all states or on all products.