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What We believe

Life By Design

We protect the dreams of Middle America through a proprietary financial product that is disrupting the life insurance industry. Life insurance you don't have to die to use - it just makes sense.

Learn More

resilience 2020

Virtual conference

Our product creates our opportunity

Your Dream, Our System.

Training and Mentorship

Knowledgable and experienced mentors with you every step of the way.

Back Office Support

Our associates are supported by a first-class team that is as passionate as you are.

Business Dashboard

Access to P-TRAC, a dashboard that allows you to view team production and metrics.

Explore Our Opportunity

Success Stories

Words From Our Agents

"I love PFA because we create positive change in people’s lives. From our products and services to all the good we do in our communities."

Wesley Peterson

"Before, I was making money. Now I'm literally changing lives."

Libby Lum

“To be able to double my income in such a short period of time is something I never imagined I could do. But in PFA, it's possible.”

Van Nguyen

“PFA presented an opportunity to really build an incredible business.”

Dan Keppel

“The extra money has helped me a lot with my charity and passion for helping other people.”

Thanh Trang Nguyen

"PFA is a place where average and ordinary people can do extraordinary things."

Gerald Francis Cipolla

1. Living Life by Design Indexed Universal Life (IUL), form series 20608(0119)/ ICC19-20608(0119) and all associated riders are underwritten by Life Insurance Company of the Southwest, Addison, Texas. This product is not available in Montana and New York.
2. Living benefits are provided by no-additional premium accelerated benefit riders. Payment of Accelerated Benefits will reduce the Cash Value and Death Benefit otherwise payable under the policy. Receipt of Accelerated Benefits may be a taxable event, may affect your eligibility for public assistance programs, and may reduce or eliminate other policy and rider benefits. Please consult your personal tax advisor to determine the tax status of any benefits paid under this rider and with social service agencies concerning how receipt of such a payment will affect you. Riders are supplemental benefits that can be added to a life insurance policy and are not suitable unless you also have a need for life insurance. Riders are optional, may require additional premium and may not be available in all states or on all products.